Shakespeares As You Like It - A Pre-oedipal Reading :: Shakespeare As You Like It Essays

A Pre-oedipal Reading of As You Like It In these lines we see how Orlando saves his brother from a snake and a lioness. This is basically what leads to their reconciliation. On the surface this seems fairly simple, but by using a pre-oedipal reading on this passage I'll make it a bit more complex. I will try to show that this passage depicts Oliver's liberation from his mother. I will also point out how Oliver is unable to achieve this liberation himself, and how he needs to be helped by his brother Orlando. Already in line 106 we get a glimpse of Oliver's problem: "A wretched ragged man, o'ergrown with hair," He is unknown and unrecognisable, even to his own brother. You can see that he is an adult person by his hair (beard), but he has not got an identity as a man. Oliver suffers from the same problem as Orlando had before he met Duke Senior, in the respect that he does not have a father-figure to identify with. Rowland de Boys, who was his biological father, is dead. His only substitute, Duke Frederick, has threatened to take his estates from him, and thereby denying him his identity. A snake is crawling towards Oliver's mouth. If we take a closer look at this snake in a pre-oedipal context it is fairly obvious that it is a phallic symbol. As I said it is moving towards Oliver's mouth. If we regard the snake as a symbol of a penis, the vagina is represented by Oliver's mouth. On that basis, we can claim that Oliver is about to be "penetrated" and violated. We also witness a reversal of gender roles as we notice that the snake is female. This might represent Oliver's (or indeed, men's) fears of being effeminated. What's more, Oliver is sleeping. In other words he is not fully aware of the situation he is in. He is also defenceless. He therefore needs someone to enlighten him and to save him. This is where Orlando comes in. He is now a representative of the "liberated" man, having found his "father" in Duke Senior, and having proved his manhood by being valiant and gentle. The mere sight of him makes the snake "impotent", and it escapes. Orlando has now saved his brother from the threat of becoming effeminate.

MIS group assignment- Mydin Essay

1.0 Introduction 1.1 Background of Mydin In the year 1918 marks the year Mydin was found by one Mr. Gulam Husen Jamal who was the father of Mr. Mydin. Mr. Gulam was managing his shop until ward world 11 which saw the end of Mr. Gulam’s shop in Penang which was burnt down by fire incidents and left them with nothing. In 1957 Mydin out of a strong determination and his ability to persist in life pushed forward and with the help of his immediate son in the year 1979 and 1989 respectively continue the trade his father started and his first shop selling toys and general merchandise with his own sweat he continued the trade of wholesaling, the business skyrocketed to different branches in the land of Malaysian. Today Mydin is now one of the largest discount retailers in the whole Malaysians with over 17 Mydin supermarket and wholesalers emporium’s centers located across the country and also among the competing supermarket with Tesco, Carrefour and others. 1.2 Mydin vision Mydin is the world leading distributor of competitive Halal goods and service. 1.3 Mission The mission of Mydin is to target the overall leading in the local wholesale and retail supermarket by his constant provision of service to his customers, provision of best valuable for money and assortment of goods and services through Excellency. Also they aim to encourage more Malaysians to open different outlet with their own proven success formula. 1.4 Product Mydin has so many products such as Softline for apparel, together with home furnishing and muslimin. They also specialize in hardline (do-it –yourself), household, electronics including all stationary and general merchandise, all types of gifts and Deco, sports, toys and games. Fresh; ready to eat and fresh produce of meat and poultry equally, all kinds of vege and fruits, chilled and frozen Grocery: different kinds of food and health including beauty material. 1.5 Mydin objectives The following are the objectives of Mydin Company To provide its products at the right time and at the right price to the right customer while ensuring excellent service. Secondly, achieve marketing speed, and overall efficiency of operations. And supply chain management, from the suppliers to the logistics and warehouse, to Mydin’s ground staff and to the management team, Thirdly to achieve efficiency and productivity which are important factors for timely and accurate decision making. Fourthly With so many strong competitors in the local retail outlets, one cannot afford to be tardy to differentiate itself, Mydin aim at redefining the value it brings to its customers Lastly to maintain it brand name which signifies convenience, quality and value for money through it looks into Information and Communications Technology (ICT) to achieve these goals. 1.6 Organizational of Mydin structure 2.0 External and Internal Analysis 2.1 SWOT Analysis Based on the studies of Gorener A., Toker K., and Ulucay K., they mentioned that with SWOT analysis the regulated arrangement technique for estimating the internal and external environment of the business as well as analyze both environments in order to achieve systematic approach and support for decisions. Strength Low price strategy Mydin is famous designed for getting local and overseas goods with the reasonable pricing supplying into Malaysia. â€Å"Why pay more? Buy at wholesale price† and this is one of the advertisement slogan of Mydin as well as Mydin had already set their pricing strategy in a low price strategy to compete with the existing competitors (Danny Y., 2011). Government`s support According to the Prime Minister Najib Tun Razak, he mentioned that the government will inject RM386 million to make sure that the prices of needed goods and products in Sabah and Sarawak are sold at lower prices through the opening of 57 KR1M stores (Shukry A, 2012). Customer Loyalty The low pricing strategies not merely attract the new customers, but it helps also the Mydin to build a strong customer loyalty for their hypermarket, as their slogan, â€Å"Why pay more? Buy at wholesale price† Weaknesses Less Space and the Layout of Shop The limited space of Mydin causes a decline in numbers of customers. These customers will feel not comfortable enough while shop with a place where too crowded. Customer Services It is a provision of service to customers before and after purchases and it is significantly important for goods and services business, like Mydin. The weak customer services of Mydin could not satisfy the customers and it will ruin the reputation of Mydin and lead the consumers flee to competitors like TESCO and GIANT. Opportunities Online Market In this era of internet technology widespread, the users of the internet are increasing very rapidly. So if Mydin can follow this trend and caught these opportunities to explore online market successfully, Mydin will definitely obtain a benefit from this online market. International Expansion It is well known that their vision from Mydin for this short term to become the world’s top supplier of competitive â€Å"Halal† products. Therefore, the Muslim countries, like Indonesia are the great market for the Mydin to explore as it has a large number of populations. Threats Intense Competition In Malaysia hypermarket industry, there are variety choices for customers such as Mydin, Tesco, Giant, Carrefour, and Econsave. It goes without saying that it is an intense competition for the industry and it will lead the Mydin lose market share when the competitors offer a better promotion or privilege. Substitute product The customers could satisfy their needs or wants in mini mart, grocery shop, wet market, or convenience store instead of the Mydin. 2.2 PESTEL Analysis Based on the PESTEL structure it delivers a complete list of external effects on the potential achievement to every single strategy or either could lead to failure. It is where standpoints for the factors from Political, Economic, Social, Technological, Environmental as well as Legal (Ivory, 2005). In this research is where based on observation on Mydin, this analysis can actually help to avoid the unwanted outcomes to their future plans like expands of the branches in overseas countries with the situations and regulations that need further consideration. Politic highlights to the role of governments involved, as Mydin is deciding for expanding their branches in Indonesia, therefore the management team involved required to have more research on the government restriction with the trading and how the security control of the country is. Economic factors are refers to the macro-economic factors in the foreign country such as the exchange rates, the inflation rate and differential economic growth rates around the world (Ukessays, nd). These are important factors as will directly influence to Mydin Profit where involves of cost of gain or loss with the exchange rates. As rising inflation rates mean rising prices for goods and services, the CEO needs to know the forecast of inflation rate because consumers would tighten their spending as goods become more expensive. Besides, it also means retailers have to bear a higher expenditure. Social influences the employment patterns of the country and behaviors of the consumers. The employment patterns simply mean that the numbers working hours, working days, employment benefits and other factors where Mydin need to have better study before decide the locations to expand their branches (Slideshare, 2012). Besides, having updated and accurate information about consumers buying patterns and behavior helps to have a clear direction of where the future consumption trends are heading to in order to know how to satisfy customer’s needs and desire. On food taste or packaging that will bring effects on the sales volume. The factor of technology referring to improvements in both internet retailing and trading (Ivory, 2005). There is a study that to the grocery business implemented to the advance technology is able to benefit Mydin to decrease expenditures but improve on efficiency. It is in strengthening their customer service, improving operations and retain pace with the competitors. Therefore, this is where the early twenty-first century operators in the industry. Environmental it is more concerned to eco-friendly viewpoints with main concern to the ‘green’ issues, like the occurrence of pollution and local waste issues (Slideshare, 2012). It can be one of the company strategy for advertising their product with go green issue or recyclable of products which will benefit their local surroundings. Legal holds governmental restrictions or modifications, it is where the well-being and security legislation with the Mydin’s mergers and acquisitions (Antonio, 2010). This aspect plays the important role especially with food and beverage products that are illegal for consumers to consume due to the religion issue. Therefore, it helps the CEO to understand well about the company marketing plan and thus can make a better decision. It is important for Mydin to understand and survey of how these factors are fluctuating currently and changes in future. Therefore, it is required of  the management to generate of solutions that would be likely to bring benefits or failure to the organizations. For instance, Mydin is to be expected to implement of advance technology changing. Therefore, usually generates of PESTEL analysis but it is actually without the offering of the forecast to the changing in the environment.

Marginal Revenue and Profit

?In order for a company to be able to reach its full potential financial management must be in place. This management needs to be aware of at least the basics of financial plans which are revenue, cost and profit. These three things can make or break a company. Each of these things must be understood and considered before plans can be laid to create or better a company. Revenue is the amount a company receives (Marginal Revenue, 2009). If a company is in the business of sales, revenue is the amount of money the company receives per unit sold. Marginal revenue is the amount of money a company receives for the last unit sold. This is found by dividing the change in revenue by the change in quantity sold. For companies that compete with one another marginal revenue is not very important. This is because in a competitive environment most products are sold at a set price so that marginal revenue is equal to the set sales price of the product. For a monopoly on the other hand, marginal revenue is very important. Monopolies have a decreasing marginal revenue curve (marginal Revenue, 2009); for a monopoly the marginal revenue is less than the sales price. This is because a monopoly must have a lower sales price in order to increase the amount of product sold. Total cost is the amount of money it costs to operate at a particular rate of production (Baker, 2000). There are two types of cost: variable and fixed. Fixed costs are those that remain the same regardless of production and variable costs are those that change with production. Marginal cost is the addition either to total cost or total variable cost resulting from one more unit of output (McConnall & Brue, 2008). Usually this is found by dividing the change in total cost by the change in quantity. Profit is the positive gain from an investment or business operation after subtracting expenses (Profit, 2009). Profit maximization is the idea that people will try to create as high a profit as possible given the circumstances. Since marginal revenue is the amount of revenue an additional unit will bring in and marginal cost is the amount the additional unit will cost to produce, then profit maximization is the point where marginal cost and marginal revenue are equal (Profit Maximization, 2009). So as long as marginal cost is lower than marginal revenue there is profit, but if marginal cost ever exceeds marginal revenue the last unit should not be produced. If the marginal revenue is higher than the marginal cost, the company can produce more units. Business owners and managers need to be able to make a profit. Whenever people think of profit, they are aware that profit is the amount of money left after the expenses are paid and most people know the greater the profit the better off they will be. Most people do not know that profit maximization requires the knowledge of marginal cost and marginal revenue. In order to determine when a company is no longer profiting from production of extra units, one must know that profit maximization is the point where marginal revenue equals marginal cost. Refernces (2009). Marginal revenue: Fundamental finance. Retrieved July 16, 2009, from fundamentalfinance. com Web site: http://economics. fundamentalfinance. com/micro_revenue. php Baker, S. (2000). Cost concepts. Retrieved July 16, 2009, from Economics interactive tutorial Web site: http://hspm. sph. sc. edu/COURSES/ECON/Cost/Cost. html (2009). Profit. Retrieved July 16, 2009, from investorwords. com Web site: http://www. investorwords. com/3880/profit. html Profit Maximization. Retrieved July 16, 2009, Web site: http://www. econ. ilstu. edu/ntskaggs/eco105/readings/profit-max. htm McConnell, C. , & Brue, S. (2008). Microeconomics 17th ed. New York: McGraw-Hill Irwin.

Free Essays on Discrimination Against People With Multiple Sclerosis

Do Americans Discriminate Against People with Multiple Sclerosis? Kevin is a quiet man who has known he has multiple sclerosis (MS) for six years. He hasn't told anyone. [Kevin explains] â€Å"I went to a doctor because I had a serious fall. He decided to run some tests and a week later he told me that I have MS. No one can tell when they look at me. I've learned how to cover losing my balance. I'm only thirty-two. I'm not going to tell anyone because they might think I can't do my job. I'm sure not going to tell any woman I want to date. What's she going to think- I'm a cripple?† (qtd. in â€Å"Disclosure†) This story is a prime example of what people who have MS live with every day of their lives. Kevin’s initial reaction was not concern for his health or well-being, but the kind of discrimination he would now have to face because of this devastating disease. People with MS are discriminated against in several aspects of life. According to the National Multiple Sclerosis Society (NMSS) Web page, MS is a disease that affects the brain and the spinal cord. When a person has MS the tissue called myelin which protects the nerves are damaged. The damage to the myelin is called â€Å"sclerosis,† commonly known as scar tissue, and â€Å"multiple† means many. These scars impair the activity of the nerves, by making it difficult for commands to reach and leave the brain. This causes the different symptoms of MS (â€Å"What is MS†). According to the NMSS approximately one third of a million Americans acknowledge having MS (â€Å"About MS†). MS is a disabling disease. It is common practice that people who suffer from the disease end up in a wheel chair. One way people who suffer from MS are discriminated against is in public accommodations. In the article, â€Å"A Ruling on Co-op and Disability,† Jay Romano tells a story about a woman who as a result of having MS had to be in a wheel chair. Romano explains that the buil... Free Essays on Discrimination Against People With Multiple Sclerosis Free Essays on Discrimination Against People With Multiple Sclerosis Do Americans Discriminate Against People with Multiple Sclerosis? Kevin is a quiet man who has known he has multiple sclerosis (MS) for six years. He hasn't told anyone. [Kevin explains] â€Å"I went to a doctor because I had a serious fall. He decided to run some tests and a week later he told me that I have MS. No one can tell when they look at me. I've learned how to cover losing my balance. I'm only thirty-two. I'm not going to tell anyone because they might think I can't do my job. I'm sure not going to tell any woman I want to date. What's she going to think- I'm a cripple?† (qtd. in â€Å"Disclosure†) This story is a prime example of what people who have MS live with every day of their lives. Kevin’s initial reaction was not concern for his health or well-being, but the kind of discrimination he would now have to face because of this devastating disease. People with MS are discriminated against in several aspects of life. According to the National Multiple Sclerosis Society (NMSS) Web page, MS is a disease that affects the brain and the spinal cord. When a person has MS the tissue called myelin which protects the nerves are damaged. The damage to the myelin is called â€Å"sclerosis,† commonly known as scar tissue, and â€Å"multiple† means many. These scars impair the activity of the nerves, by making it difficult for commands to reach and leave the brain. This causes the different symptoms of MS (â€Å"What is MS†). According to the NMSS approximately one third of a million Americans acknowledge having MS (â€Å"About MS†). MS is a disabling disease. It is common practice that people who suffer from the disease end up in a wheel chair. One way people who suffer from MS are discriminated against is in public accommodations. In the article, â€Å"A Ruling on Co-op and Disability,† Jay Romano tells a story about a woman who as a result of having MS had to be in a wheel chair. Romano explains that the buil...

Circus Maximus History and Games

Circus Maximus History and Games The first and biggest circus in Rome, the Circus Maximus was located between the Aventine and Palatine hills. Its shape made it particularly suitable for chariot races, although spectators could also watch other stadium events there or from the surrounding hillsides. Each year in ancient Rome, from the early legendary period, the Circus Maximus became the venue for an important and popular celebration. The Ludi Romani or Ludi Magni (September 5-19) were held to honor Jupiter Optimus Maximus (Jupiter Best and Greatest) whose temple was dedicated, according to tradition, which is always shaky for the early period, on September 13, 509 (Source: Scullard). The games were organized by the curule aediles and were divided into ludi circenses as in circus (e.g., chariot races and gladiatorial combats) and ludi scaenici as in scenic (theatrical performances). The ludi started with a procession to the Circus Maximus. In the procession were young men, some on horseback, charioteers, the almost naked, competing athletes, spear-carrying dancers to flute and lyre players, satyr and Silenoi impersonators, musicians, and incense burners, followed by images of the gods and once-mortal divine heroes, and sacrificial animals. The games included horse-drawn chariot races, foot races, boxing, wrestling, and more. Ludi Romani and the Circus Maximus King Tarquinius Priscus (Tarquin) was the first Etruscan king of Rome. When he took power, he engaged in various political ploys to gain popular favor. Among other actions, he waged a successful war against a neighboring Latin town. In honor of the Roman victory, Tarquin held the first of the Ludi Romani, the Roman Games, consisting of boxing and horse racing. The spot that he selected for the Ludi Romani became the Circus Maximus. The topography of the city of Rome is known for its seven hills (Palatine, Aventine, Capitoline or Capitolium, Quirinal, Viminal, Esquiline, and Caelian). Tarquin laid out the first racetrack circuit in the valley between the Palatine and Aventine Hills. Spectators could view the action by sitting on the hillsides. Later Romans developed another type of stadium (Colosseum) to suit other games they enjoyed. The ovoid shape and seating of the circus were more suited to chariot races than to wild beast and gladiator fights, although the Circus Maximus held both. Stages in the Building of the Circus Maximus King Tarquin laid out an arena known as the Circus Maximus. Down the center was a barrier (spina), with pillars at each end around which charioteers had to maneuver carefully. Julius Caesar enlarged this circus to 1800 feet in length by 350 feet wide. Seats (150,000 in Caesars time) were on terraces over stone arched vaults. A building with stalls and entrances to the seats surrounded the circus. End of the Circus Games The last games were held in the sixth century CE. Factions The drivers of the chariots (aurigae or agitatores) that raced in the circus wore team colors (factions). Originally, the factions were White and Red, but Green and Blue were added during the Empire. Domitian introduced short-lived Purple and Gold factions. By the fourth century CE, the White faction had joined the Green, and the Red had joined the Blue. The factions attracted fanatically loyal supporters. Circus Laps On the flat end of the circus were 12 openings (carceres) through which the chariots passed. Conical pillars (metae) marked the starting line (alba linea). At the opposite end were matching metae. Starting on the right of the spina, the charioteers raced down the course rounded the pillars and returned to the start 7 times (the missus). Circus Hazards Because there were wild beasts in the circus arena, spectators were offered some protection through an iron railing. When Pompey held an elephant fight in the arena, the railing broke. Caesar added a moat (euripus) 10 feet wide and 10 feet deep between the arena and the seats. Nero filled it back in. Fires in the wooden seats was another danger. The charioteers and those behind them were in particular danger when they rounded the metae. Other Circuses The Circus Maximus was the first and largest circus, but it was not the only one. Other circuses included the Circus Flaminius (where the Ludi Plebeii were held) and the Circus of Maxentius. The games became a regular event in 216 BCE in the Circus Flaminius, partly to honor the fallen champion, Flaminius, partly to honor the gods of the Plebes, and to honor all gods due to the dire circumstances of their struggle with Hannibal. The Ludi Plebeii was the first of a whole string of new games beginning in the late second century BCE to gather favor from whatever gods would listen to Romes needs.

Introduction to Accounting Essay Example | Topics and Well Written Essays - 500 words

Introduction to Accounting - Essay Example Groups are treated as a single entity for the purpose of showing the financial position of the range of companies including parent (holding) company, its subsidiaries, associated companies and other investments such as joint ventures. These financial statements are known as consolidated financial statements because all the accounts of the companies are consolidated to form just one set of accounts. This is done for the better management of accounts, tax cuts, measurement of the size and extent of the business and also it is a requirement in some cases (Brennan & Pierce, 2003). The case discussed below is per USGAAP treatment of group accounts. (Definitions, 2008) When the company owns or purchases 50% or more of the outstanding common stock, the purchasing company has control over the acquired company. Control in this context is defined as ability to direct policies and management. In this type of relationship the controlling company is the parent and the controlled company is the subsidiary. The parent company needs to issue consolidated financial statements at the end of the year to reflect this relationship. Consolidated financial statements show the parent and the subsidiary as one single entity. During the year, the parent company can use the equity or the cost method to account for its investment in the subsidiary. Each company keeps separate books.

MIS - Global Projects Research Paper Example | Topics and Well Written Essays - 750 words

MIS - Global Projects - Research Paper Example Oracle Corporation is ranked at position three in terms of earnings in the global software industry. The most common software products from the company include its supply chain management, customer relationship management, and enterprise resource planning software (Monk and Wagner, 2012). SAPAG is a German multinational company that is considered among the largest software companies in the World. The company mainly specialises in creating software solutions that help companies run their core functions in a much better and efficient manner. The company is revered for its enterprise resource planning software, the SAP business warehouse, the SAP business object software, and the SAP HANA (Monk and Wagner, 2012). Considering that Dual-Tech Inc specialises in the distribution and selling of electrical appliances it means that it is more likely to handle contracts and projects that are based in overseas markets and therefore, the business in general and the management team will need certain business software applications in order to smoothly run their global projects. One of the business considerations that Dual Tech’s CIO would take into consideration while deciding between Oracle and SAP solutions for global projects is the cost associated with each solution. Since businesses are inclined towards, reducing cost whilst maximizing profits it is widely expected that the management would advocate for cheaper solutions. In the survey conducted by Krigsman (2012) it was noted that SAP solutions are usually expensive and hence the reason why despite being frequently short listed in most tenders compared to Oracle and Microsoft dynamics they are rarely chosen by the buyers. Therefore, SAP will be costly to Dual-Tech Inc but the CIO will make his selection considering other factors as well. The management will consider the usability of the two software solutions or the