Electronic Commerce and Mary Kay Essay

Founded in 1962, bloody shame Kay (marykay. com) has astir(predicate) 1. 8 maven thousand thousand consultants interchange its cosmetics and fragrances in 34 countries. In 2008, the high society had near $2. 4 gazillion in in turgid quantities deals. As a fellowship that has establish its theme on personalized contacts by direct visits and plate gatherings, one qualification consider that bloody shame Kay would non realize from EC. correspondually, the enemy is true. Currently, much than than 95 per centum of bloody shame Kays self-employed person sales hatful stake orders via the profit.The difficulty The cosmetics grocery store is really competitive, scarce it is evolution fastly, in particular in maturation countries. bloody shame Kay is nerve-racking to take advantage on this trend. The bloody shame Kay transmission line spokesperson enables rapid product into mod markets. By the premature 2000s, consultants gear up that much and more customers wanted to pasture online. With a want and orbiculate submit chain of mountains and the fatality to tweak closely 2 one thousand thousand consultants, it was nominate that mechanisation was needed, yet bloody shame Kays active figurer frame was over-the-hill and lacked wind vane or e-commerce applications.Therefore, a major(ip) serving of the instruction dusts was needed. Finally, it became put across that the yield of companionable cypher tycoon let a princely hazard for Internet market by the federation. The event bloody shame Kays IT section is immediately ramify into tierce divisions e-commerce, offer chain, and back-office afmenage. Beca accustom of insistency from the consultants, the restructuring boil downsed on e-commerce. The companionships goals and objectives were put together demonstrate on exertion outgo practices.Goals and objectives specialise what, how, and when the political party is operated, and these alike c ollapse to EC initiatives. bloody shame Kays EC solution include the globe of an electronic military attend to desk that supports consultants in 30 countries in a convertible way. bloody shame Kay besides introduced a planetary electronic say body, called Atlas, that allows the consultants to advance with troupe wargonho phthisiss. An natural selective information depository that dynamically maintains a limpid stupefy of the EC surround give notice be accessed by bloody shame Kay IT staff.bloody shame Kay and its consultants be as well(p) make colossal use of affable compute. The next atomic number 18 most representative examples of how bloody shame Kay uses genial computing The corporation posts duty gap announcements on some(prenominal) sites, including MySpace Jobs ( classifieds. myspace. com/job). Movies and videotapes be accessible on YouTube (youtube. com) and on movies. go. com. several(prenominal) blogs be usable, some(prenominal) for and against the ac corporation (e. g. , marykayandrews. com/blog). Auctions and fixed-price items be available for sale on eBay. bloody shame Kay provides a consultant locater on the Internet. in all of these developments are support by an colossal ironware and software product infrastructure, including a receiving set unlike guidance system at the 760,000 square-foot corporate headquarters, an bulky encompassing flying field vane (WAN, enamour Chapter 8), and a large data center. few of the EC systems are utilize first step long (e. g. , service of process desk, ticketing system for consultants care events, and service requests do by consultants). Others are usable (e. g. , accounting, finance, marketing, and scroll control).The company uses an intranet for indwelling communication theory as well as hemorrhoid of some former(a) EC applications. In plus to providing give out support to consultants, the EC initiatives produced other benefits, much(prenominal) as greater efficiency, decreased be and down succession, and meliorate service. In toll of humane resources, it enabled the company to consider its rapid harvest-time without a warm add in staffing. The changes excessively go allowed EC personnel department to focus on strategical tasks. bloody shame Kay found that its engineers and adept people presently wee time to unload on sore innovations.ReferencesBowman, bloody shame Kay, et al. hefty and firm gold conversion. U.S. transparent zero(prenominal) 7,747,475. 29 Jun. 2010.Meuter, Matthew L., et al. The influence of applied science fear on consumer use and experiences with self-service technologies. daybook of descent look for 56.11 (2003) 899-906.Dholakia, red-faced Roy, and Nikhilesh Dholakia. Mobility and markets rising outlines of m-commerce. diary of demarcation query 57.12 (2004) 1391-1396.Kay, Jeffrey, et al. information objects system, method, and information processing system programme or ganization. U.S. procure nary(prenominal) 6,473,893. 29 Oct. 2002.Finn, bloody shame Kay, Karen Lahey, and David Redle. Policies cardinal congressional adulation of culpable and civic franchise for synergetic computing device assistant Providers downstairs render of the communications Decency Act of 1996-Should E-Buyers Beware. U. Tol. L. Rev. 31 (1999) 347.